This is one of the most popular commercials in the past year. It was a pure and beautiful relationship they sold us.Īds like this one can be absolutely beautiful. He had a responsibility to take care of her and she had a responsibility to learn and love him for everything he’s done. He does this in a world where absent fathers are a rising problem. It shows a father looking out for his daughter and being there for her. People will experience sadness and children will grow. There is not one bad thing in this commercial. Why not do it together? Why not do one thing for someone to brighten their day? It’s about sharing and creating relationships. We are all the same people in the same world looking to survive. No one is below one another or higher than. We are sharing kindness in a society based on this message. It shows us the good in people and how we should respect them. It’s treating others kindly for no reason. Who’s to say they can’t happen?ĭoes the ad treat the receiver with respect? Yes. People long for these feelings and relationships. It’s a conversation starter or a new possibility. It’s basically saying a lot can come from a stick of gum. It isn’t the fact they enjoyed extra gum, its the relationship they built out of the paper that became special. These are true experiences that people do daily. People learn, grown, change and move on with many things in their lives. Most people have someone in their life that they had a relationship like this with. Everyone has a father, whether they are here or not. He built a special relationship with his daughter. Whether you accidentally open a pack in class and people flock to you, or you open it for others to enjoy, gum is always shared. You don’t exactly think of the enjoyment you get out of it. When people think about gum, without this touching commercial. All her life, her father gave her his extra love and care. The message is that even though time will allow us to change, we will learn and we will grow, we take away what we’ve learned and the people we love and keep them with us forever. He drops a box filled of paper cranes he made her all her life. She has learned all she has needed to learn and she doesn’t need her father anymore, he thinks. On the biggest day for a child’s life, her father packs her things up for her to leave for college.

The bird symbolizes her dad who has always been there for her. Then she learns sadness, whether from a boy, or a bad friend or anything and her dad brings comfort. She is independent and doesn’t necessarily need her dad to teach her anymore. The next scene is her taking a piece of gum from her dad as she leaves with her friends somewhere. Her father teaches her appreciation of the world around her by getting her to look away from the books for a second at the bird. She does homework and listens to her headphones while on a relaxing beach day. Next she is at the beach but she is stressed as a teenager. The next scene shows them at a game together, when she develops a personality of likes and dislikes from what her father has shown her. Here she is Growing, another year older and the paper crane is out of sight to them. The next scene is her and her father on her birthday. This goes into the second scene with them playing. She learns something new (origami birds) from her father. We follow them through the years of the daughter’s life and the different phases she goes through. In this particular commercial, it is a father and a daughter’s relationship. The only words used in the entire thing is Extra’s slogan, “Give Extra, Get Extra.” This commercial isn’t selling gum. This ad conveys a message without saying any words. I thought that the story, message and ad placement flowed beautifully. The ad I chose was the Extra Gum ad about the origami paper birds out of gum wrappers. For class we were supposed to find an ad that passes this test. TARES stands for truthful, authentic, respect, equity, and socially. Is it ethical to put this ad out? Does it harm someone? Is it truthful? Is the claim an authentic one? Does it treat people with respect? Is there equity between sender and receiver? Is the ad socially responsible? These questions come from the TARES Test of Ethical Persuasion. It takes a lot of thought in designing a message to go with a product. Food ads usually make us hungry or laugh. Clothing ads make us want to look sexy and fun. Captain Morgan commercials, along with many other alcohol ones, make us feel daring and adventurous. In Advertising, we mostly see ads that make us feel a certain way.

Extra gum wrapper origami